With so many fitness products and technologies available, it’s important to understand what products and services are relevant for your facility and its unique clientele. Ease of use, aesthetics, safety, functionality and durability are all important considerations. It’s critical to anticipate when fitness trends change in order to meet the equally changing expectations of your clients. AFP’s relationships with the industry’s top professionals, brands and trendsetters enable you to make the right choices now and in the future.

AFP offers a full complement of services including Planning, Design, Supply, Service, and ongoing facility Support to help make fitness a valuable and profitable offering for your organization.

Planning

A successful fitness center is a “living” environment that should constantly evolve to meet the changing needs of your clients. Whether embarking upon a new project, or just in need of a service or maintenance program for an existing facility, keeping your fitness offering fresh and responsive to emerging trends and technology can be a costly and resource intensive process if not managed effectively.  Without advanced planning, and overall fitness expertise, the risks can be significant. AFP’s industry leading expertise will help you anticipate and plan for any level of fitness facility offering.  AFP is your partner in fitness. We will help you optimize your facility while minimizing costs and increasing the positive impact to be made on your valued guests, residents, employees, or clients.

Design

Designing a successful fitness center comes with a unique set of challenges.  A successful fitness environment must incorporate functional design & contemporary architectural principals.  Electrical, plumbing, and lighting configurations, equipment size and footprint specifications, traffic flow and clearance issues, and the incorporation of user demographics all play a vital role in effective fitness facility design.  Other considerations include retail and passive space requirements as well as technical, environmental and cultural factors. AFP combines expertise in each of these areas and more to help you optimize your fitness offering and avoid costly mistakes during this critical development process. As an industry leader, we employ our proprietary DESIGN3 spatial planning services, a specialized interactive design process created to help unleash the full potential for fitness to help drive your business.

Supply

Ease of use, aesthetics, safety, functionality and durability are all important considerations when maintaining a success fitness center. With so many fitness products and technologies available, it’s important to understand which will be most appropriate for your facility and its unique clientele. In addition, it’s critical to anticipate changing fitness trends to meet the evolving expectations of your clients. AFP’s expertise in fitness products, technology and trends enables you to make the right choices now and into the future.

Service

Ensuring that your facility is maintained and operating in optimum working order is an important part of a successful fitness offering. AFP’s “AFP CARE” programs and comprehensive Extended Service Plans provide ongoing support throughout the life of your facility, minimizing downtime and maximizing customer satisfaction. Always with an eye on protecting your bottom-line, AFP’s CARE programs and services plans can provide significant cost savings when compared to the “one-time” service fees required to maintain most fitness equipment.

Support

A successful fitness environment should be designed to provide an excellent experience for your customers, but it also presents a host of business development opportunities with revenue potential for your business. AFP is an expert at helping you develop opportunities to maximize the effect fitness can have on your business. Whether it’s designing an in-center retail environment, developing specialized personal training programs, or advising you on planning and pricing for value added services, AFP can help you create new revenue streams and maximize the profit potential of your facility.