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Management

At Advantage Fitness Products, we’re committed to a corporate culture that inspires leadership, encourages personal and professional growth, fosters an "ownership" mindset, and embodies integrity every step of the way. This environment has enabled us to maintain our competitive "Advantage" and meet the high expectations of our valued clients.

Gordon Stirling

Regional Director, Pacific West

Gordon Stirling is the Pacific West, Director of Sales.  He oversees National accounts and the Pacific West Sales Team for Advantage Fitness Products.  Some of his long standing National Account relationships include Avalon Bay Apartments, Kimpton Hotels, Joie De Vivre and Auberge Hotels.
As a 27 year veteran of the fitness industry, Gordon started his career in Melbourne, Australia operating large recreation facilities and fitness centers at private, government and educational levels.  Moving into fitness facility design, Gordon worked his way into a key role in the Australian fitness industry, serving on the Fitness Council Board, teaching Fitness Instructor Training and Education.  Prior to moving to the United States, Gordon was the Commercial Director of Sales for a New Zealand based company, overseeing the Sales efforts across New Zealand, Australia and South Africa.
Graduating from the University of Royal Melbourne with a Bachelor of Arts in Recreation Management, Gordon now resides in Northern California where he also serves as a Director on the Board of the American Australia Chamber of Commerce and is a regular presenter at Hotel Council seminars.

Managment:

We look to Advantage Fitness Products to not only supply fitness equipment to all our resorts, but keep us updated on new technology and assist us with design and equipment layout. As a result, our guests have come to expect the best from their fitness center experience.

  • Tracy Herk, Director of Spa Development and Operations
    Auberge Resorts
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