Wil Morrise

Channel Director, University Education

Wil Morrise is the University Education Market Channel Director for Advantage Fitness Products. A 17 year industry veteran, Wil oversees the University channel as well as major Key Accounts in the Western United States. Year after year Wil has increased AFP’s market presence among higher education institutions and continues to strengthen AFP client relationships with such highly regarded universities including University of Southern California, UCLA, San Diego State University, UC San Diego, UC Irvine and many others. In 2010 he led one of the largest product installations in company history at CSU Long Beach and in 2011 was part of the team that installed the largest sole source project at CSU Northridge. In additional to the University segment, Wil also continues to successfully manage such large accounts as Lyon Management Group and Lewis Apartment Communities.

Wil joined AFP in 2005 after working with two of the largest manufacturers in the fitness industry, and in 2011 was proudly promoted to the Executive Management team. Wil grew up in the Huntington Beach, CA area and attended Golden West College. His studies included Administration of Justice, Architecture, and Marketing. Aside from playing sports such as softball , golf and basketball, he also coaches his sons Pony Baseball team. He is also an avid poker player with success in many local tournaments.