Case Study : Sunset & Vine Historic Apartments

The Sunset & Vine apartments are considered the premier apartment complex in Hollywood. Thus, the facility is loaded with the upscale and sleek amenities one would expect within the style-conscious and trendsetting culture of Hollywood. This fitness center is no exception. Offering the latest and greatest in today’s exercise equipment, with design elements necessary to maintain the overall look and feel of the entire complex, Sunset & Vine’s fitness center is “all the rage” with its tenants.

Facility Description

Developed in the heart of Hollywood California and taking full advantage of the physical “renaissance” that the historic Hollywood Boulevard is experiencing today, Bond Companies has created something special for today’s Hollywood.  Considered Hollywood’s premier upscale apartment complex, Sunset and Vine consists of more than 750,000 square feet of retail, residential, and parking covering an entire city block.

Three hundred urban apartments enjoy Sunset & Vine’s first-class fitness center. The fitness center is consistent with the wide array of upscale amenities for Sunset & Vine tenants that characterize this unique multi-dwelling complex.

Project Summary

Prior to its development, the vision behind Sunset & Vine was to create the preeminent and most exclusive upscale apartment complex on the famous Hollywood Blvd. Thus, every detail needed to reflect the upscale tastes, style and state-of-the-art amenities that one would expect with Hollywood and the trendsetting style culture that characterizes it. The complex’s fitness center was certainly no exception.

AFP was tasked with creating a fitness complement that would support the high expectations of residents and enhance their overall experience as valued tenants.  One look at the facility reveals the strategic decisions made to ensure that the upscale standards of the Sunset and Vine complex were carried out in this facility. Equipment, color options, layout and facility flow were top priorities. Personal viewing screens for all cardiovascular equipment were specified.  A custom rubberized composite floor and embroidered Sunset & Vine Slip covers on all strength training equipment were added.  The facility would become a picture of stylish form combined with cutting-edge function.  And if that wasn’t enough, stunning 360-degree glass walls provide one-of-a-kind views of Hollywood Blvd.

Results

The Sunset & Vine fitness center has consistently yielded rave reviews from tenants, and is a key component to the complex’s distinction as the premier apartment complex in Hollywood.

AFP is currently consulting on the revitalization of the Renaissance Hotel located directly behind the property as well as what will be the largest “multi-dwelling” development on Hollywood Blvd – the eagerly anticipated W Hotel and Lofts, Hollywood.

Key Stats

• Experience Series Treadmills and Ellipticals
• 12-Piece Paramount Strength Training Circuit
• Free-Weight Area
• Ambient and Personal Viewing Screen Entertainment

AFP was vital in the layout and design of our fitness facility. They have provided reliable service and maintenance on our equipment. Over the years, the Desert Springs Marriott Spa has been fortunate to have a very positive relationship with AFP. They have continued to provide quality of service and professionalism, which is key in a competitive market.

AFP streamlined the process allowing the team to have the absolute best equipment at the best price in the fastest time possible. They were professional and expedient.

HP Hotels has worked hard over the years to find quality vendors that deliver superior service, product and pricing. AFP has been our fitness equipment vendor for many years. AFP provides the TOTAL PACKAGE, and we won’t work with anyone but AFP because our account manager Joelle McCasland has worked hard to deliver what our standards demand. We use AFP across our entire portfolio of hotels including Hilton, IHG, and Choice brands.