Case Study : UCLA

UCLA’s athletic history and reputation are the stuff of legends. So when the University turned to AFP for its unique expertise in refining its expanding Athletic Training Center, we knew it had to be a winner. Working closely with UCLA’s award-winning Strength & Conditioning Coach, Doc Kreis, AFP provided the solutions necessary to keep UCLA’s elite athletes at the peak levels of performance, demanded by the University’s high athletic standards.  From supplying state-of-the-art training equipment, to maintaining the highest levels of safety, AFP delivered a winner.

Facility Description

UCLA has one of the most respected athletic departments in the country. With an incomparable history and tradition of success, UCLA’s commitment to student athletics is a critical part of the University’s culture and identity.  A perennial force in Pac 10 athletics, UCLA’s commitment to success is marked by some of sports’ true legends, including Coach John Wooden and athletes including Reggie Miller, Troy Aikman, Bill Walton and Lew Alcindor (Kareem Abdul-Jabaar) just to name a few.

UCLA’s 15,000 square foot athletic training center annually supports over 850 student athletes. The facility is exclusively utilized by UCLA’s male and female athletes and is not open to the general student population.

Project Summary

Considering UCLA’s long-standing tradition of leadership and success in college athletics, it goes without saying that the University’s athletic training center has to represent the state-of-the-art.

Over the past several years, the University has gradually expanded this facility to 15,000 square feet (two times its original size). UCLA has looked to AFP to provide design and supply services along the way during this continual process of development and refinement. 

Working closely with E.J. “Doc” Kreis, UCLA’s strength and conditioning coach and two-time NCAA Strength & Conditioning Coach of the Year, AFP has developed a facility that fulfills every consideration for the physical and athletic performance demands of collegiate athletics. AFP was able to provide a wide array of the highest-quality, cutting-edge athletic training products available.  With athletes themselves representing significant investments for UCLA, safety was also a primary area of concern and focus.

Results

Considering its size, layout and the vast equipment offering the goal was to provide UCLA with the most targeted and effective methods of athletic training and conditioning, UCLA’s Athletic Training Center now represents a standard for collegiate athletic training facilities.

“By providing UCLA’s Strength and Conditioning Program the most innovative and effective training equipment available, we can expect our student athletes to be fully prepared both mentally and physically, said Kries. “On behalf of the entire UCLA family, we are proud of our relationship with Advantage Fitness Products and extremely grateful for the support and commitment they have made to UCLA Athletics and our student athletes.”

Additionally, AFP and the UCLA Athletic Department have created the Athlete of the Month Award, honoring a student athlete who has proven excellence in academics and athletic skill.  Those honored are pictured in the Sports Training Facility.

Key Stats

• AFP Athlete of the Month Program
• Olympic Platforms
• Iron Man Indoor Cycling Bikes
• Specialized Core and Stability Stations
• Over 12 Tons of Free Weights

Advantage Fitness Products has been instrumental in helping us launch several successful health clubs. Their expertise in equipment selection and optimum site layouts coupled with their ability to provide unparalleled pricing makes them the perfect one-stop shop for any health & fitness needs.

Without hesitation, I highly recommend Mr. Scott Lenz and AFP. As we move ahead with future purchasing, I will continue to rely on Advantage Fitness Products and have the utmost confidence in their being an asset second-to-none.

AFP was an outstanding company to work with throughout the project. Every area from sales and delivery, to installation and service met or exceeded our expectations.