|
Today there are a lot of great brands of fitness equipment, and some might say a few too many. I think that's a problem for those making investments in fitness. So often, creating a truly exceptional facility is far more dependent upon effective functional and aesthetic design, than it is in selecting the equipment to be placed. In the end, spending more time planning the dynamic space of the facility, with attention to the right floor coverings, ceiling heights, electrical and entertainment placements, and use of light, are critical to creating the right energy and environment for an exceptional experience in fitness. In this month's ADVANTAGEletter we highlight just how easy it can be to effectively plan a fitness facility, well before a single piece of equipment is purchased.
|
|
|
|
|
As featured in Hotel Executive Magazine
Attract Them With Fitness... Non Traditional Facilities are the New Norm
By Bryan Green, CEO
Consumers today seemingly cannot watch TV, take a stroll, or even engage in conversation with friends or family without being messaged in some way about healthcare or our greater wellbeing. One might argue that we are now experiencing a "Tipping Point" as acclaimed author Malcolm Gladwell would define it. Gladwell defines a tipping point as "a moment of critical mass or boiling point" when describing sociological changes that mark our everyday lives. As Gladwell states, "Ideas and messages and behaviors spread like viruses do." With our nation's current obesity crisis still growing, it would appear that such a viral definition of our collective requirement to exercise is still far from becoming completely infectious. However, make no mistake about it; awareness is spreading rapidly and legions of consumers are adopting varying levels of commitment to daily activity. Most experts now agree that physical fitness is the single greatest preventative medicine we have available to us. Therefore, what more current and powerful way to attract customers to your offering than to weave into the collective fabric of an increasingly fitness-conscious society?
Non-traditional fitness facilities such as those found in hotels, corporations, housing developments, and country clubs are growing rapidly in popularity and are completely redefining how and where we exercise. The traditional health club environment has many limitations. As important as these facilities are as our nation's basis for some of the best health and fitness programming available, only one in ten American's actually hold memberships to these facilities. Furthermore, typically health clubs are a revolving door of new members replacing old members that for one reason or another were unable to achieve the results they originally sought out from the gym. What might surprise you is that often this attrition level has little to do with the quality of the facility, equipment, or available instruction.
The truth is, asking folks to break from the demands of their busy lives and their daily routines to embrace fitness through a health club membership is for many, unrealistic. The solutionresides in finding ways to weave fitness into their routines and into the places that life already demands they be. Tens of Millions of consumers are desperately trying to integrate wellness into their lives now. As purveyors of fitness in non-traditional environments like hotels and resorts, we have a unique opportunity to help them in this quest for a healthier life, while simultaneously serving our own business interests.
Continue reading this article at afproducts.com...
Bryan Green is President and CEO of Advantage Fitness Products, a company dedicated to the design, supply, and ongoing care of specialized fitness and wellness environments world-wide. For information regarding Advantage Fitness Products visit www.AFProducts.com or call 310-559-9949.
|
|
|
Advantage Series - Core & Stretch Mat
The Advantage Core & Stretch Mat is the only self-guided exercise tool of its kind. This premium commercial quality mat depicts important flexibility and abdominal training positions and strengthening exercises - in a convenient and easy-to-follow program orientation! More...
|
The Visual & Planning Power of Design 3
One of the key instruments AFP has utilized in successfully designing over 20,000 fitness facilities worldwide, is the three-dimensional interior design process known as Design3. More...
|
Espíritu Del Mar
When Espíritu Del Mar set its sights on providing its homeowners with amenities like no other residential community in Los Cabos, they turned to AFP to develop an exclusive fitness facility that exuded luxury and opulence. More...
|
|
|
|
|
|
