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Lots of our best clients are playing catch up today. Many have been constricted in their available spending over the last few years. However, the demands for a current, safe and esthetically pleasing fitness facility have only grown. Buying new fitness equipment is not inexpensive. Upkeep itself can also be costly, especially if preventative maintenance care has been neglected. There are many creative solutions available to help you update your fitness facilities at a fraction of the cost that you might anticipate. Showing your guests, members, employees, or students that you understand the importance of fitness as it relates to their wellbeing can pay dividends to your organizational objectives in many ways. We're here to help.
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Benefits & Challenges of Self-Service Hotel Gyms
For operators in the hospitality industry, it's critical to gain a solid understanding of the fitness amenity and the specific benefits it may afford your guests. Facility design, layout, and functionality are the foundation for this high demand offering. Exercise is dynamic by definition and therefore the successful establishment of the fitness facility may bring challenges that are a bit unique from other areas of the property. Given the increasing expectations of a well balanced fitness center by your guests, whatever the challenges may be, embracing them is the only option.
Usage rates for hotel/resort fitness centers have increased steadily; in turn increasing the priority that hotel operators are placing on these facilities as a source of both customer satisfaction and retention. Let's review some of the benefits and considerations that can make or break the success of a hospitality-based fitness facility & some of their corresponding challenges:
Spatial Planning
First and foremost, it's critical that the fitness center layout affords enough space to accommodate the volume of end users. This is one of the most common miscalculations made in advance of construction and therefore existing properties must pay crucial attention to the right balance of equipment given these likely constraints. Guests that don't have to wait in line for equipment when short on time for a meeting make for a happy traveler. Whether due to poor availability of data or just inaccurate projections, operators consistently underestimate fitness center usage rates. In reality, due to so many fitness conscious and active-lifestyle consumers, usage rates are typically at anywhere from 15 to 20 percent (roughly one in five guests) at minimum. Typically those figures increase strongly when the property provides an inviting and well balanced offering in fitness. Facility planning needs to anticipate this and accommodate it with the appropriate dimensions and layout. Further, equipment choices must take into account specific exercise demand and the anticipated amount of usage per station. Consulting a fitness facility design and equipment specialist is highly recommended to stay current in terms of both trends and functional and special requirements.
Continue reading this article at afproducts.com...
Bryan Green is President and CEO of Advantage Fitness Products, a company dedicated to the design, supply, and ongoing care of specialized fitness and wellness environments world-wide. For information regarding Advantage Fitness Products visit www.AFProducts.com or call 310-559-9949.
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